Content marketing is about communicating, meeting, engaging and retaining users at various stages of their user lifecycle and moving them from one stage (i.e., engagement) to another (i.e., user). Unlike transactional businesses such as e-commerce, SaaS relies heavily on customer retention, recurring revenue, and lifetime value. Content marketing plays a crucial role for SaaS business […]
What is an SEO friendly article and how to write it?
First off, I’d like to say that SEO is just the ‘side effect’ of a high quality web page, which is all about QUALITY CONTENT. Keywords are not magic woohoo things that you “research” them and include in your blog post and boom, you get traffic! I guess there’s no need to mention that we […]
Marketing..for startups
You’re planning, or have started building a product. Where to start marketing? Should you start in the first place? If yes, how? First, What’s not marketing? Marketing is not advertising, let’s get this clear first. I’ve recently read Seth Godin’s Marketing book, I think he perfectly gives the different definitions of marketing throughout the book. […]
Building content for startups
I’ve had some fuckups with our startup’s content strategy. But nice and cute fuckups. Poo poo head fuckups. Seems like I’ve grown to really love fuckups. When we started building Uvodo after Nextsale, I said to myself “I am not gonna make the same mistakes.. this time is gonna be different” Yes. This time I […]
Storytelling: ‘what’s and ‘how’s
Storytelling is the spice you add to your writing to improve readability, engagement, and build loyalty to your blog. What storytelling in writing isn’t: Storytelling helps ensure that your article is smooth to read, easy to remember, and not boring. In this article, I’m showing how to incorporate storytelling into your articles effectively. Note: This […]
Our startup pivoted..what happens to content?
A lot of things have changed at Uvodo: we did pivot. So, the content and all other related stuff I had done for the last 12 months since the lunch.. Poof, gone. Just like that. In this article, Imma talk about what’s done, gone, and happened to content. What’s pivot? Why do startups pivot? Let’s […]
How to use social media for your business?
I’ll be a bit serious, sorry guys, no more jokes. In this article, I’ll point out how to use social media for your business and discuss how to decide on your content. A big plus, I’ll not talk about common social media strategies like using hashtags, finding SM influencers, creating giveaways, and these types of […]
How to write an article that make people say “oh my blog!”
Just drank the alphabet as a bowl of soup, dare me to write? Hey! I’m back with an article full of tips for writers. In this article, little I know, I’ll share how to write an article. The article starts with the types of articles, then moves to the structure, and ends with some tips. […]
Social media isn’t killing as much as smoking
Only if you know how to use and get the most of it. This article is about how your online, mostly social media activities pay off from the perspective of content marketing. A big alert: this article is about and dedicated to people who have professional, creative skills. After using social media for more than […]
My real SEO experience: what worked and what didn’t at a SaaS startup
Guess who is back? As I said in my previous article, I will talk real experiences. In this article, I’ll talk about what I did at Nextsale as an SEO “doer” and content girl: what worked and what didn’t. Summary here. Without any more babbling, let’s start. So, Nextsale (SaaS), our previous startup is an […]